This research task focuses on mapping social “ecosystem” of ACMI by looking at its global engagements with international museums, audiences and cultural institutions through traveling blockbusters. The research covers two famous ACMI blockbusters that went global: Game Masters (2012-2020) and DreamWorks Animation (2015-2020).
The project aims to employ Geographical Information Technologies to develop a pilot version of the digital mapping system “Museum Soft Power Map”. This digital system will provide a new computation research method to explore contemporary museums and geography of their influence. It will geo-visualise museum “soft power,” defined as an institutional ability to mobilise global public, generate economic activity and attract international investments.