For this week, what I mainly did was complementing the data base.

Also, I looked at independent bloggers'/ media reviews on the DWA exhibitions in different host cities. These are the highlights.

'While it was enjoyable, i felt that it was quite short. It might be challenging to showcase sufficient materials while keeping the experience interesting, especially when the medium is digital. It will definitely delight kids and the young-at-heart.'
'Really, it does not matter whether you are DreamWorks’ die-hard fan or not, many of us have seen their movies and enjoyed it. It is a visual treat for all, regardless of age and interest.'
PS. 27 for adult (20 for resident), including three exhibitions at that time.


International Blockbusters: DreamWorks Animation

1) Canadian Museum of History is the first host museum shares key thoughts, notes and additional info on the exhibition contents. It explains through the logics about how to make animation and adopt what kinds of technology, which makes it easier and clearer for viewers to understand. They build narratives behind the exhibits. For example, 'Filmmakers for Kung Fu Panda 2 travelled to panda sanctuaries and mountain temples in China to find inspiration. The film’s fictional Gongmen City is based on the ancient walled city of Pingyao'. I think it really reveals that CMH has devoted effort on this exhibition.


(1) Find something really fascinating - 'The Soft Power 30: A global ranking of soft power 2017'. It shows in this report that, Australia ranks 8 for its soft power while Canada, Singapore and South Korea (host countries of blockbusters) are respectively no. 5, no. 20 and no. 21. However, Australia has fallen to eighth position despite an improved score, compared to previous years.

Source: https://softpower30.com/wp-content/uploads/2017/07/The-Soft-Power-30-Re…

(2) I find something might be relevant (but I haven't figured out how, just keep it for record), which written in a news states:
'In 2016, distribution of DreamWorks films will be overseen by eOne under the brand of Amblin Partners in both Australia and New Zealand.'

WEEK 2 Research Progress

Research area: DreamWorks Animation blockbusters

1. To continue with what I have found last week, I went through the annual report 2015/16 of Te Papa in New Zealand. Apparently, DreamWorks Animation: The exhibition was supported by a local corporate partner - AA Insurance. And to Te Papa, it was a record-breaking year for visitation due to the success of DA. More importantly, it effectively generated more revenue from this blockbuster exhibition. On contrary, 'self generated revenue (of ACMI) reduced compared to previous periods due to only one major Melbourne Winter Masterpieces exhibition, DreamWorks: The Exhibition compared to two per annum in prior years' (ACMI Annual Report 2014/15, p. 52). The fact was ACMI attracted 220,000 visitors within five months while Te Papa had only 135,000 visitors in about three months. Therefore, from my perspective, Te Papa seems to have a more sustainable mode of fundraising than ACMI in this case. 

WEEK 1 Research Progress

ACMI International Blockbuster - DreamWorks Animation (2015-2020)

Key Findings:

1. According to its Annual Report 2015, ACMI was the first cultural institution to tour locally-curated Melbourne Winter Masterpieces exhibitions (which include both DreamWorks Animation and Game Masters) on the world stage. The support  funding was mainly gained from the Victorian Government.

2. In 2015, DreamWorks Animation exhibition went to 2 international countries, which were Singapore, New Zealand. In 2016, South Korea, Taiwan and Mexico were its next destinations. Clear aim to extend its market in Asia. 

Mapping International Blockbusters

This research task focuses on mapping social “ecosystem” of ACMI by looking at its global engagements with international museums, audiences and cultural institutions through traveling blockbusters. The research covers two famous ACMI blockbusters that went global: Game Masters (2012-2020) and DreamWorks Animation (2015-2020).

Soft Power of Traveling Exhibitions

ACMI X Research: First Draft 


My research requires analysis on both ACMI itself and its partner institutions overseas in the light of how they together organize ACMI’s touring exhibitions. This essay provides the side of attraction power of ACMI which contributes to a larger picture of mapping the whole ‘soft power’ of ACMI. It investigates the ways and reasons ACMI select or be selected in a global market and how these forces gradually have given rise to the character of ACMI. In details, the essay contains research focusing on statistics and data as well as using sociological approaches and research from other scholars to confirm the arguments.

Research question: