Born in Anhui, China, Yerong is currently studying in the Master of Marketing Communication at the Faculty of Arts, University of Melbourne. She holds a bachelor’s degree of Information Management and Information System from the Nanjing Forestry University. She has been working and volunteering in different exhibitions across visual arts and food industry, which is essential to build up her skills and knowledge in audience development as well as process management. She also has communication experiences in working in an international company for 6 months. Besides, she is passionate about exploring the exhibition object list and summarizing all the ACMI collections. Her research task is focus on tracking the development of institutional brand recognition across the world. She wishes to be a data analysis expert in the future.
This week, at first, I sorted and calculated the ACMI collections according to different countries again. Then based on the new media list, I filtered out the duplicate items and calculate the different countries in order to add more data information into the whole map. Moreover, I continued to map the cultural content about other cities – London and Tokyo. I have almost finished the exploration about London, but Tokyo need to be searched more. Because I am not familiar with French and Japanese, I should take more time on translating them into English to find out more useful information about Tokyo and Paris, hope everything could be done in the next week.
This week, firstly, I corrected the information focusing on the local media rather than the title. Then I searched the clips on ACMI channel on YouTube and mapped all the items related to ‘Alice in wonderland’ on ACMI collections website. Besides, I continued to map the cultural content about another city – Los Angeles. During my research, there are many Alice themed leisure and entertainment infrastructures like cafes and hotels in US especially in Los Angeles. As a film and television cultural center, there also has many local events like ballet show. Co-branding is also a good way to communicate between Alice and American audience in Los Angeles.
This week, firstly I continued to map the ACMI collections and YouTube clips, then compiled all the information into the master list. After that, I did research about the urban cultural context of Alice in Wonderland focusing on Beijing. During the research, I found out there are various types of communication between Alice in Wonderland and Chinese audience, such as Chinese version book, musical opera, ballet show and several interesting theme cafes and restaurants. ‘Alice in wonderland’ is quite popular in Beijing among children and adults. I also searched some reliable articles about analyzing the ‘Alice’s adventure in wonderland’.