This week, I focused on exploring the reception of the Game Masters exhibition in two cities in the United States. The research went smoothly and it didn't trouble too much finding useful information. The host museums in Columbus and Portland are both large science museums which have a large targeted audience base, making them the perfect venues for the Game Masters exhibition. As such, the numbers of visitors to these two museums are the largest among all the tour cites. Also，it is interesting to notice that many visitors shared their reviews on the Twitter instead of Facebook, compared with the previous cities.
The web application ACMI Soft Power Map is a focused single-museum online tool to geo-visualise and assess the ACMI’s “attraction power” in Melbourne and abroad. It maps the ACMI’s collection appeal power, digital engagements and international connections in different countries around the world. This tool offers multilayered exploration of ACMI cultural resources and social outputs to reveal social-demographic, cultural and economic factors that affect its capacity to attract larger visitation and revenue.
Layer 1: Collection Appeal Power Index
This research task involves measuring, mapping and exploring museum audiences, both online and onsite and aims to track the development of the institutional brand recognition in different parts of the world. Drawing on the museum visitation records and social media statistics, the GIS will employ visitation data to indicate quantities and geographic distribution of online and on site audiences at home and abroad.
This research task involves exploration of ACMI international networks of partners, collaborators and contacts which facilitate cross-cultural projects, curatorial and artistic exchanges and many other activities that transcend cultural and geographical boundaries. ACMI has an extensive network of partners throughout the world residing in different continents, from Americas to Asia Pacific.