My creative writing for task 1 continued this week. I was again excited to discover the film industries on different countries, and the highlights of ACMI collections related to those countries. I found it challenging to write a short piece when there was a significant number of titles in the collection of a certain country, or there was too many fun facts about it. Yet by the end of the day I managed to learn a lot from the task. For example, I learned a few names of the significant French filmmakers and their iconic work, such as François Truffaut, Gaspar Noe, and Jean-Pierre Jeunet (before the task I only knew Luc Besson...). I also discovered that Denmark actually has a fairly long history of producing animations! Though with an imperfect style, Danish animated films draw viewers' attention by telling stories vividly. I look forward to making more discoveries like this!
The web application ACMI Soft Power Map is a focused single-museum online tool to geo-visualise and assess the ACMI’s “attraction power” in Melbourne and abroad. It maps the ACMI’s collection appeal power, digital engagements and international connections in different countries around the world. This tool offers multilayered exploration of ACMI cultural resources and social outputs to reveal social-demographic, cultural and economic factors that affect its capacity to attract larger visitation and revenue.
Layer 1: Collection Appeal Power Index
This research task involves measuring, mapping and exploring museum audiences, both online and onsite and aims to track the development of the institutional brand recognition in different parts of the world. Drawing on the museum visitation records and social media statistics, the GIS will employ visitation data to indicate quantities and geographic distribution of online and on site audiences at home and abroad.
This research task involves exploration of ACMI international networks of partners, collaborators and contacts which facilitate cross-cultural projects, curatorial and artistic exchanges and many other activities that transcend cultural and geographical boundaries. ACMI has an extensive network of partners throughout the world residing in different continents, from Americas to Asia Pacific.