This week, I start to draft stories about ACMI's collections. It is quite different from what I have done in the previous weeks. And I find it quite challenging to do the creative writing work. I need to extract something meaningful and interesting from the raw materials and write it down. Sometimes it is just hard to limit to 150 words. Thanks so much to my colleague Larissa who provided lots of useful instructions on the task. I hope I can be more productive and make improvements next week.
Global Trends in Museum Diplomacy traces the transformation of museums from publicly or privately funded heritage institutions into active players in the economic sector of culture. Exploring how this transformation reconfigured cultural diplomacy, the book argues that museums have become autonomous diplomatic players on the world stage.
The web application ACMI Soft Power Map is a focused single-museum online tool to geo-visualise and assess the ACMI’s “attraction power” in Melbourne and abroad. It maps the ACMI’s collection appeal power, digital engagements and international connections in different countries around the world. This tool offers multilayered exploration of ACMI cultural resources and social outputs to reveal social-demographic, cultural and economic factors that affect its capacity to attract larger visitation and revenue.
Layer 1: Collection Appeal Power Index
This research task involves measuring, mapping and exploring museum audiences, both online and onsite and aims to track the development of the institutional brand recognition in different parts of the world. Drawing on the museum visitation records and social media statistics, the GIS will employ visitation data to indicate quantities and geographic distribution of online and on site audiences at home and abroad.