The major work that I finished this week was the "cultural diversity" tab of the postcode atlas table with the data of Melbourne each postal area's top 4 ancestry, country of birth of person, and language information. Also, this week I got to see all the data that I was working with on the ACMI global map, how excited! Next week I will stick to refining the postcode atlas table with additional data for each postcode. So far we only got the majority data for all the information, such as the age majority, family income majority, and working industry majority. It is very important to also add top2 and top3 information to make a contrast with the top1 information, and to show the integrity and accuracy of these data.
The web application ACMI Soft Power Map is a focused single-museum online tool to geo-visualise and assess the ACMI’s “attraction power” in Melbourne and abroad. It maps the ACMI’s collection appeal power, digital engagements and international connections in different countries around the world. This tool offers multilayered exploration of ACMI cultural resources and social outputs to reveal social-demographic, cultural and economic factors that affect its capacity to attract larger visitation and revenue.
Layer 1: Collection Appeal Power Index
This research task involves measuring, mapping and exploring museum audiences, both online and onsite and aims to track the development of the institutional brand recognition in different parts of the world. Drawing on the museum visitation records and social media statistics, the GIS will employ visitation data to indicate quantities and geographic distribution of online and on site audiences at home and abroad.
This research task involves exploration of ACMI international networks of partners, collaborators and contacts which facilitate cross-cultural projects, curatorial and artistic exchanges and many other activities that transcend cultural and geographical boundaries. ACMI has an extensive network of partners throughout the world residing in different continents, from Americas to Asia Pacific.