Born in Anhui, China, Yerong is currently studying in the Master of Marketing Communication at the Faculty of Arts, University of Melbourne. She holds a bachelor’s degree of Information Management and Information System from the Nanjing Forestry University. She has been working and volunteering in different exhibitions across visual arts and food industry, which is essential to build up her skills and knowledge in audience development as well as process management. She also has communication experiences in working in an international company for 6 months. Besides, she is passionate about exploring the exhibition object list and summarizing all the ACMI collections. Her research task is focus on tracking the development of institutional brand recognition across the world. She wishes to be a data analysis expert in the future.
The web application ACMI Soft Power Map is a focused single-museum online tool to geo-visualise and assess the ACMI’s “attraction power” in Melbourne and abroad. It maps the ACMI’s collection appeal power, digital engagements and international connections in different countries around the world. This tool offers multilayered exploration of ACMI cultural resources and social outputs to reveal social-demographic, cultural and economic factors that affect its capacity to attract larger visitation and revenue.
Layer 1: Collection Appeal Power Index
This research task involves measuring, mapping and exploring museum audiences, both online and onsite and aims to track the development of the institutional brand recognition in different parts of the world. Drawing on the museum visitation records and social media statistics, the GIS will employ visitation data to indicate quantities and geographic distribution of online and on site audiences at home and abroad.
This research task involves exploration of ACMI international networks of partners, collaborators and contacts which facilitate cross-cultural projects, curatorial and artistic exchanges and many other activities that transcend cultural and geographical boundaries. ACMI has an extensive network of partners throughout the world residing in different continents, from Americas to Asia Pacific.