Jinhan Fan is currently completing a Masters of Marketing and Communication at the University of Melbourne. She has also previously completed a Bachelor of Arts with a major in Media and Communication at Monash University. The studies have equipped her with a strong knowledge of marketing and media. She has been always had an interest in strategic branding and digital marketing, previously she worked as an intern at a global advertising company to assist the IBM account team with campaign strategies and pitches. Currently, Jinhan has been volunteering as a social media coordinator at Moral FairGround to promote Australia's biggest ethical lifestyle festival at Federation Square. For this research, she is focusing on mapping the hosting countries. She is particularly interested in expanding knowledge of digital visualization and hone skills in data analysis.
The web application ACMI Soft Power Map is a focused single-museum online tool to geo-visualise and assess the ACMI’s “attraction power” in Melbourne and abroad. It maps the ACMI’s collection appeal power, digital engagements and international connections in different countries around the world. This tool offers multilayered exploration of ACMI cultural resources and social outputs to reveal social-demographic, cultural and economic factors that affect its capacity to attract larger visitation and revenue.
Layer 1: Collection Appeal Power Index
This research task involves measuring, mapping and exploring museum audiences, both online and onsite and aims to track the development of the institutional brand recognition in different parts of the world. Drawing on the museum visitation records and social media statistics, the GIS will employ visitation data to indicate quantities and geographic distribution of online and on site audiences at home and abroad.
This research task involves exploration of ACMI international networks of partners, collaborators and contacts which facilitate cross-cultural projects, curatorial and artistic exchanges and many other activities that transcend cultural and geographical boundaries. ACMI has an extensive network of partners throughout the world residing in different continents, from Americas to Asia Pacific.