The project aims to employ Geographical Information Technologies to develop a pilot version of the digital mapping system “Museum Soft Power Map”. This digital system will provide a new computation research method to explore contemporary museums and geography of their influence. It will geo-visualise museum “soft power,” defined as an institutional ability to mobilise global public, generate economic activity and attract international investments.
The web application ACMI Soft Power Map is a focused single-museum online tool to geo-visualise and assess the ACMI’s “attraction power” in Melbourne and abroad. It maps the ACMI’s collection appeal power, digital engagements and international connections in different countries around the world. This tool offers multilayered exploration of ACMI cultural resources and social outputs to reveal social-demographic, cultural and economic factors that affect its capacity to attract larger visitation and revenue.
Layer 1: Collection Appeal Power Index
This research task involves measuring, mapping and exploring museum audiences, both online and onsite and aims to track the development of the institutional brand recognition in different parts of the world. Drawing on the museum visitation records and social media statistics, the GIS will employ visitation data to indicate quantities and geographic distribution of online and on site audiences at home and abroad.
This research task involves exploration of ACMI international networks of partners, collaborators and contacts which facilitate cross-cultural projects, curatorial and artistic exchanges and many other activities that transcend cultural and geographical boundaries. ACMI has an extensive network of partners throughout the world residing in different continents, from Americas to Asia Pacific.