This week’s research focus on Beijing China. Beijing is the biggest metropolitan city in China. Beijing has a large population and most foreigners live in the central business district. Beijing is also a city with many places of interest. Recent years, somehow the theme of the national Palace Museum became very popular among Chinese young people, there are a lot of reality TV shows and documentaries talking about the stories behind the Palace Museum’s treasures. The creative souvenir about the IP of Palace Museum also sells on fire, such as the lipstick, eye shadow and tape that containing the Forbidden City elements…. But the reason I didn’t choose it for the potential hosting museum because it is not about the digital interactive exhibition. The theme doesn’t fit with Alice, but it is good to know that Chinese young people are more interested in museum and art exhibition especially when they are fun and interesting.
Global Trends in Museum Diplomacy traces the transformation of museums from publicly or privately funded heritage institutions into active players in the economic sector of culture. Exploring how this transformation reconfigured cultural diplomacy, the book argues that museums have become autonomous diplomatic players on the world stage.
The web application ACMI Soft Power Map is a focused single-museum online tool to geo-visualise and assess the ACMI’s “attraction power” in Melbourne and abroad. It maps the ACMI’s collection appeal power, digital engagements and international connections in different countries around the world. This tool offers multilayered exploration of ACMI cultural resources and social outputs to reveal social-demographic, cultural and economic factors that affect its capacity to attract larger visitation and revenue.
Layer 1: Collection Appeal Power Index
This research task involves measuring, mapping and exploring museum audiences, both online and onsite and aims to track the development of the institutional brand recognition in different parts of the world. Drawing on the museum visitation records and social media statistics, the GIS will employ visitation data to indicate quantities and geographic distribution of online and on site audiences at home and abroad.