Jinhan Fan is currently completing a Masters of Marketing and Communication at the University of Melbourne. She has also previously completed a Bachelor of Arts with a major in Media and Communication at Monash University. The studies have equipped her with a strong knowledge of marketing and media. She has been always had an interest in strategic branding and digital marketing, previously she worked as an intern at a global advertising company to assist the IBM account team with campaign strategies and pitches. Currently, Jinhan has been volunteering as a social media coordinator at Moral FairGround to promote Australia's biggest ethical lifestyle festival at Federation Square. For this research, she is focusing on mapping the hosting countries. She is particularly interested in expanding knowledge of digital visualization and hone skills in data analysis.
This week’s research focus on Shanghai China. Compared to Beijing, the number of tourists visiting in shanghai each year is twice than Beijing. And there are more foreigners settling in Shanghai as well. To some extent shanghai is like Hongkong or Melbourne, it is already an international metropolitan city. Power of station Shanghai is the second most popular art museum in Shanghai. Surprisingly it has western social media like Facebook, Instagram, and twitter which is not the case in Beijing. Renovated from the former Nanshi Power Plant, PSA was once the Pavilion of Future during the 2010 Shanghai World Expo. The museum has not only witnessed the city’s vast changes from the industry age to the IT era, but also provided a rich source of inspirations for artists with its simple yet straightforward architectural styles. In this case, I think it has the biggest potential to host Alice
This week’s research focus on Beijing China. Beijing is the biggest metropolitan city in China. Beijing has a large population and most foreigners live in the central business district. Beijing is also a city with many places of interest. Recent years, somehow the theme of the national Palace Museum became very popular among Chinese young people, there are a lot of reality TV shows and documentaries talking about the stories behind the Palace Museum’s treasures. The creative souvenir about the IP of Palace Museum also sells on fire, such as the lipstick, eye shadow and tape that containing the Forbidden City elements…. But the reason I didn’t choose it for the potential hosting museum because it is not about the digital interactive exhibition. The theme doesn’t fit with Alice, but it is good to know that Chinese young people are more interested in museum and art exhibition especially when they are fun and interesting.
For this week, the research focus on the cities of Wellington and Auckland in New Zealand.
To my surprise, most of the city's migration data are still from 2013 Census. The 2018 census is still under review and haven’t been published yet, according to the government staff. The majority of visitors come from Australia. Compared to Wellington, Auckland has more international visitors and most of them come from western countries. Coincidently, the museum I chose for Auckland has also held the same theme of Wonderland before, which has laid a foundation for this international tour. Interestingly, TE PAPA TONGAREWA is holding an international exhibition from China which called Terracotta Warriors: Guardians of Immortality, which indicates that the museum is interested in holding international exhibitions.