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  • About the Project
    • The Web Application ACMI on the Global Map is now online
    • ACMI on the Global Map
    • Mapping Museum “Soft Power”
  • Research Tasks
    • Mapping Cultural Content of the Collection
    • Mapping International Blockbusters
    • Mapping International Engagements
    • Mapping ACMI audiences
    • Key Dates & Work Plan
  • Project Research Team
    • Dr Natalia Grincheva
    • Jinhan Fan
    • Vivien Kir
    • Yerong Wang
    • Elle Liu
    • James Cameron
    • Kehui Lin
    • Kun Liu
    • Maggie Thawley
    • Phoebe Di Wang
    • Yang (Larissa) Feng
    • Eliza Coyle
    • Jin Yu
    • Hugh Hirst-Johnson
    • Kirstin Annika Clements
    • Maria Teresa Tavares
    • Jean Hair

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  • Global Trends in Museum Diplomacy: Post-Guggenheim Developments

    Global Trends in Museum Diplomacy: Post-Guggenheim Developments

    Global Trends in Museum Diplomacy traces the transformation of museums from publicly or privately funded heritage institutions into active players in the economic sector of culture. Exploring how this transformation reconfigured cultural diplomacy, the book argues that museums have become autonomous diplomatic players on the world stage.

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  • The Web Application ACMI on the Global Map is now online

    ACMI soft power

    The web application ACMI Soft Power Map is a focused single-museum online tool to geo-visualise and assess the ACMI’s “attraction power” in Melbourne and abroad. It maps the ACMI’s collection appeal power, digital engagements and international connections in different countries around the world. This tool offers multilayered exploration of ACMI cultural resources and social outputs to reveal social-demographic, cultural and economic factors that affect its capacity to attract larger visitation and revenue.

    Layer 1: Collection Appeal Power Index

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  • Mapping ACMI audiences

    This research task involves measuring, mapping and exploring museum audiences, both online and onsite and aims to track the development of the institutional brand recognition in different parts of the world. Drawing on the museum visitation records and social media statistics, the GIS will employ visitation data to indicate quantities and geographic distribution of online and on site audiences at home and abroad.

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    Task
    Mapping audiences
    Jean Hair
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